Senior B2B Paid Media Manager (Linkedin and Meta Ads) at Digital Trax

Are you a seasoned professional in LinkedIn Ads and Facebook Ads with a proven track record of delivering impactful results for B2B clients? Do you have experience working in a digital agency and excel at building, optimizing, and scaling paid social campaigns that generate high-quality leads? If this sounds like you, we’d love to connect!

Digital Trax is a rapidly growing digital marketing agency focused on helping B2B companies establish a robust digital presence through strategic planning and execution. We specialize in creating omni-channel marketing funnels that deliver high-quality leads and drive revenue growth for our clients.

We go beyond simply running ads—we craft data-driven strategies, implement conversion-focused campaigns, and provide comprehensive execution to help businesses scale. From audience targeting and messaging development to conversion optimization, we handle it all. As we continue to grow, we’re seeking passionate marketers who are eager to make a significant impact and join us on this exciting journey.

We’re in the early stages of an exciting growth phase, and this is your chance to step in at a pivotal moment. You’ll have the opportunity to make a real impact, shape the future of the company, and grow alongside us. As we scale, you’ll take ownership of strategies, drive results, and eventually build and lead a team. If you thrive in high-growth environments and are ready to accelerate your career, this is the perfect role for you!

We’re seeking a Senior Paid Social Manager to lead B2B-focused paid media strategies on LinkedIn and Facebook. This role requires expertise in paid social advertising, audience targeting across various stages of the buying cycle, ad copywriting, conversion tracking, and structured A/B testing. You’ll play a key role in helping our clients generate leads, boost engagement, and achieve measurable ROI.

Campaign Strategy & Execution – Set up, manage, and optimize LinkedIn and Facebook ad campaigns to drive conversions for B2B clients.

Audience Creation & Targeting – Develop highly segmented audiences using first-party data, lookalike models, and platform-specific targeting features.

Ad Copy & Creative Briefs – Write persuasive ad copy and create detailed creative briefs to guide designers and video teams.

A/B Testing & Optimization – Conduct structured experiments to test different creatives, messaging, and targeting strategies.

Campaign Analysis & Recommendations – Analyze performance data, identify trends, and provide actionable insights to enhance results.

Conversion Tracking & Reporting – Implement and troubleshoot tracking tools (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager) to measure campaign performance.