Product Marketing Manager at Sendible
👋 Who We Are
Sendible is a top-tier social media management platform designed for teams, agencies, and multi-location businesses to collaborate, engage audiences, and measure success. With a team of over 40 passionate professionals, we’re committed to helping our customers achieve their goals and grow their brands.
- Ranked among the top 3 Social Media Suites by G2 in Spring 2024.
- Trusted by more than 30,000 brand managers and marketers worldwide.
- Low turnover rate – many team members have been with us for 5+ years.
Recognized as one of the most user-friendly tools across multiple categories on G2, our mission is to empower businesses to excel on social media at scale. 🚀
Sendible is proud to be an equal-opportunity employer, welcoming candidates of all backgrounds, regardless of race, gender, age, disability, or sexual orientation.
💡 The Role
Are you a strategic thinker with a knack for storytelling, data analysis, and customer insights? Do you thrive at the intersection of product, marketing, and sales? If you’re passionate about product marketing, we want to hear from you!
We’re seeking a dynamic Product Marketing Manager to lead product messaging, support launches, enable sales, and ensure our website and marketing channels effectively communicate the value of our platform.
In this role, you’ll collaborate with marketing, product, customer success, and sales teams to align messaging, drive product adoption, and bring new features to market with impactful positioning.
🎯 What You’ll Do
1. Product Positioning & Messaging
- Develop compelling messaging that highlights our product’s unique value.
- Ensure product updates and new features are communicated effectively across all channels.
- Conduct regular website audits to align content with product value propositions.
2. Customer & Market Insights
- Use Pendo to analyze user behavior, adoption trends, and feature engagement.
- Gather customer feedback through surveys and interviews to refine messaging.
- Conduct competitive research and update sales battle cards.
3. Trial Onboarding & Conversion Optimization
- Own the trial onboarding experience, ensuring a seamless journey from signup to activation.
- Optimize in-app messaging, onboarding emails, and guides to boost feature adoption.
- Use Pendo and HubSpot data to identify friction points and improve trial conversion rates.
4. Product Launches & Go-To-Market Strategy
- Lead go-to-market strategies for new features and updates.
- Develop launch plans, collaborating with product, marketing, and sales teams.
- Track post-launch metrics to measure success and identify areas for improvement.
5. Website & CRM Optimization
- Audit the website regularly to ensure consistent product messaging.
- Work with design and content teams to reflect the latest product updates.
- Optimize HubSpot CRM workflows to personalize content for different customer segments.
6. Content & Video Creation
- Create engaging product-focused content, including feature pages, emails, and educational resources.
- Produce short-form videos, screen recordings, and product walkthroughs to support onboarding and sales.
- Host webinars and live demos to showcase product features effectively.
7. Sales Enablement
- Develop sales collateral like one-pagers, case studies, and presentations.
- Train teams on new product updates, competitive positioning, and messaging.
- Provide objection-handling materials and FAQs to support the sales team.
8. Customer Advocacy & Case Studies
- Identify power users and create case studies to showcase their success.
- Collaborate with customer success to highlight real-world use cases and ROI.
9. Internal Collaboration & Communication
- Act as the bridge between product, marketing, sales, and customer success teams.
- Participate in daily stand-ups, weekly product syncs, and monthly roadmap reviews.
- Attend bi-weekly company OPP check-ins and quarterly in-person meet-ups in London.
📊 Key Metrics for Success
- Feature adoption rates (tracked via Pendo).
- Improved website conversion rates from enhanced product messaging.
- Increased lead-to-customer conversion rates from sales enablement efforts.
- Engagement metrics on product pages, case studies, and sales collateral.
- Success of product launches based on trial sign-ups and customer feedback.
📈 Career Growth Opportunities
- Advance to Senior Product Marketing Manager as you gain experience.
- Expand the product marketing function as Sendible grows.
- Gain exposure to cross-functional leadership and strategic decision-making.
🤝 Our Core Values
- Accountability & Integrity – We hold ourselves to high standards and always do what’s right.
- Authenticity – We’re honest, transparent, and avoid corporate jargon.
- Balanced Lives – We value hard work and respect personal time.
- Bias for Action – We adapt quickly, trust our expertise, and move forward confidently.
- Teamwork – We collaborate, support each other, and thrive together.
✅ What We’re Looking For
- Based in the UK or Europe.
- 3-5 years of marketing experience, with at least 2 years in product marketing or SaaS.
- Analytical mindset – skilled in interpreting Pendo insights, website performance, and CRM data (HubSpot).
- Strong communication skills – able to craft clear, engaging messaging for diverse audiences.
- Experience with go-to-market strategies and SaaS feature launches.
- Sales enablement expertise – able to create compelling materials for sales teams.
- Proactive and self-driven – able to identify gaps and take initiative.
📌 Interview Process
- 30-minute introductory call with Simon (Head of Marketing).
- Task Assignment (≤2 hours) – a practical exercise to showcase your product marketing skills.
- Task Interview with Simon and Romario/Shanaaz (Product Managers).
- Team Interview – meet the marketing team and discuss strategy.
- Final Culture Fit Interview with the President.
- Offer & Background Checks – if successful, you’ll receive an offer and undergo reference checks.
👀 How to Apply
If you’re excited about helping businesses unlock the value of our product and driving meaningful adoption, we’d love to hear from you!
📌 Submit your CV and a cover letter explaining why you’re the perfect fit for this role.