Performance Marketing Specialist at Woliba
Join Woliba as a Performance Marketing Specialist
We're looking for a data-driven, innovative marketer to lead our paid acquisition strategy. You'll collaborate with Growth and Content teams to launch, refine, and expand high-performing campaigns across Meta, Google, LinkedIn, and other digital platforms.
As we scale rapidly, we need someone who can experiment efficiently, allocate budgets strategically, and deliver consistent results.
Your Mission
- Oversee daily operations of paid campaigns (Meta, Google, LinkedIn)
- Develop and refine ad creatives, landing pages, messaging, and promotions
- Enhance conversion paths from initial engagement to qualified leads
- Partner with cross-functional teams to align marketing with customer experiences
- Monitor and report on key metrics including CTR, CPC, ROAS, and CAC
- Pioneer new approaches with fresh ad types, audience targeting, and platforms
- Analyze market trends and competitor strategies
Ideal Candidate Profile
- 3–5 years managing paid acquisition (B2B SaaS, HR tech, or wellness space preferred)
- Expert-level knowledge of Meta, Google, and LinkedIn advertising platforms
- Skilled with analytics tools like GA4 or Looker Studio
- Ability to craft compelling ad copy and direct visual content
- Comprehensive understanding of conversion funnel optimization
- Equal parts creative thinker and data analyst
- Thrives in fast-paced, results-oriented environments
Extra Qualifications We Value
- Proven success scaling ad spend from $5K to $20K+ monthly
- Knowledge of retargeting strategies and lifecycle marketing
- Background in HR tech, wellness technology, or related B2B sectors
- Experience with tools like Notion, Pipedrive, or Canva
- Prior work with product-led growth companies
Why Join Us
- Direct impact on a scaling startup's growth trajectory
- Freedom to develop and implement your own marketing strategies
- Work alongside talented growth, product, and content professionals
- Attractive compensation package with performance incentives
- Remote flexibility and wellness benefits