Field Marketing Manager at Toast
Toast is on a mission to revolutionize the restaurant industry with a platform that empowers eateries to adapt, thrive, and focus on their passion. We cultivate an environment where driven individuals can excel, make meaningful contributions, and advance their professional journeys.
Our Marketing team is expanding, and we need a strategic Field Marketing Manager to craft and implement high-impact regional campaigns. You'll drive pipeline growth, accelerate deals, and amplify Toast's brand in targeted markets.
Your Recipe for Impact* (Key Responsibilities)
- Collaborate with Regional Sales Leaders to design field marketing strategies that align with revenue objectives.
- Expand our "Paint Your Town Orange" initiative through localized events, ABM campaigns, sponsorships, and community engagement.
- Design hyper-targeted campaigns leveraging digital, experiential, and account-based tactics.
- Work cross-functionally with Brand, Content, Demand Gen, and Product Marketing teams to adapt national campaigns for regional execution.
- Analyze program performance, optimize ROI, and report insights to key stakeholders.
- Forge local partnerships to strengthen Toast's presence in strategic markets.
- Oversee budgets, vendors, and logistics to ensure flawless program delivery.
- Partner with sales leadership to identify market-specific growth opportunities.
- Act as the field ambassador—channeling customer and sales insights back to Marketing and Product teams.
Key Ingredients for Success* (Requirements)
- 5+ years in marketing, ideally in B2B tech with sales collaboration.
- Passion for field marketing innovation, especially in demand gen and revenue-driven campaigns.
- Proven ability to develop programs that fuel pipeline within a GTM strategy.
- Data-driven mindset with a history of hitting measurable targets.
- Self-motivated team player with a growth mindset and bias for action.
- Proficiency in marketing tech (Salesforce, Marketo, etc.).
- Resourceful problem-solver who thrives with autonomy.
- Exceptional communication and relationship-building skills.
- Experience collaborating with distributed teams.
- Willingness to travel up to 35% for events.
- Bachelor’s degree, marketing focus preferred.
Our Total Rewards Mix*
We offer competitive compensation and benefits designed to attract and retain top talent. Beyond salary, our package supports work-life balance and flexibility. Explore our benefits at https://careers.toasttab.com/toast-benefits.
Base pay range for this role (single rate, non-negotiable):
$98,000—$157,000 USD
Inclusion is Our Secret Sauce
Toast celebrates diversity—it's the heart of the restaurant industry and our company. We foster authenticity, equity, and respect, ensuring every voice is heard and valued. By embedding these principles into our culture, we create opportunities for all and elevate the restaurant experience.
Better Together
Our hybrid model balances in-office collaboration with flexibility. We prioritize connection to empower the restaurant community. Learn about our global and regional approach: https://careers.toasttab.com/locations-toast.