Remote Head of Content & Strategy at SketchDeck
🌎Location:USA Only. Full-Time
Time Zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8), AKST (UTC -9), HST (UTC -10)
What You Offer:
Qualifications:
Perks:
We are proud to foster an exemplary work environment. Joining our team means you will enjoy:
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Overview
In the capacity of Head of Content & Strategy, your ambition will drive the growth of this division from an estimated $200k per year to over $1m within a two-year window. You will collaborate with an array of skilled professionals at SketchDeck, including Business Developers, Creative Directors, and Account Managers. Your leadership will be pivotal in managing and enhancing our content team, ensuring top-tier quality in strategy, digital marketing initiatives, website content, email marketing, copywriting, and beyond. This position will report directly to the Founder & SVP of SketchDeck.
Key Responsibilities:
- Manage Content & Strategy Outputs: Supervise the creation of diverse content types such as websites, social media marketing initiatives, presentation materials, blog posts, one-pagers, social media updates, emails, ad copy, and video scripts. Guarantee that each output is in tune with the client's brand voice and objectives while maintaining consistency and high quality across all channels.
- Build & Expand a Contractor Talent Network: Familiarize yourself with our existing team of writers, editors, and strategists by understanding their individual skill sets, industry backgrounds, work availability, and preferences. Identify any gaps in expertise and recruit additional freelancers as necessary to meet our diverse content demands.
- Serve as a Competent Editor: Function as the editorial leader by providing constructive feedback, direction, and guidance within documents. Assist writers in refining their skills to ensure every piece adheres to SketchDeck's quality standards and engages the target demographic effectively.
- Assist Business Development & Client Relations: Collaborate with the BD team during pitches that involve content, acting as an authority on the subject to foster client trust in the solutions provided. Support client interactions for ongoing projects related to content.
- Define and Assess Project Scopes: Partner closely with the business development and project management teams to accurately outline content offerings. Provide project estimates and assist in discovery sessions to align strategies with client objectives while adhering to budget constraints.
- Craft and Implement Client-Centric Content Strategies: Develop customized content strategies that resonate with each client's brand ambitions, target markets, and industry trends. Provide strategic guidance for clients across both B2B and B2C sectors, ensuring deliverables create a measurable impact.
- Establish Processes and Maintain Quality Standards: Design and enhance workflows to foster seamless cooperation between content and design teams. Introduce quality control measures to uphold excellence throughout the content creation process. Educate the team on managing content projects smoothly, ensuring integration into our broader creative services.
- Expand Content and Strategy Offerings: Strategically enhance SketchDeck's content and strategy services by identifying new opportunities and refining our offerings to cater to clients' evolving requirements. Develop methodologies to scale services without compromising quality or creativity.
- Engage with Cross-Functional Teams: Collaborate closely with the Head of Digital, Head of Video and Photo, and Account Directors to deliver integrated solutions. Formulate comprehensive content strategies that leverage our range of services, offering clients cohesive and impactful multi-channel campaigns.
What You Offer:
- Strategic and Data-Driven Mindset: You excel in balancing overarching strategies with detailed execution, utilizing analytics to influence content strategies that are audience-centered and effective.
- Diverse Skill Set: Your comprehensive experience spans various formats including social media posts, emails, technical content, brand strategy, pitch presentations, and executive-level presentations, providing the versatility necessary to produce engaging content across platforms.
- B2B Expertise: You're adept at translating complex ideas for professional audiences, creating content that not only informs but also captivates.
- B2C Knowledge: You possess an understanding of crafting messages that resonate with consumer demographics.
- Entrepreneurial Spirit: Your ability to switch between strategy formulation, writing tasks, and team support enables you to manage urgent requests from clients, PMs, and contractors while upholding quality standards. You effectively drive the growth of this capability.
- Strong Communication Skills: You share ideas and strategies with clarity, eliminating jargon and making even intricate topics comprehensible.
- Trendy and Insightful: You keep abreast of the latest trends in content and marketing, consistently introducing innovative ideas and best practices to enhance our strategic relevance.
- Balanced Approach: You deftly balance strategic oversight with hands-on creation, supporting team dynamics while managing your own responsibilities to ensure excellence in outcomes.
- Proactive Attitude: In a remote-first setting, you take initiative and steer growth efforts. You know when to engage with projects, lead initiatives, and seek assistance to achieve successful results.
- Relationship-Oriented: You thrive in a globally distributed environment, cultivating strong relationships with colleagues, clients, and contractors, encouraging collaboration for shared achievements.
Qualifications:
- A minimum of 10 years in a creative or marketing focused agency
- Demonstrated experience in content development, editorial management, and leading content teams.
- Ability to formulate long-term content strategies that align with organizational objectives and market dynamics.
- Proven success in expanding content and strategy services.
- Strong leadership capabilities to motivate, inspire, and collaborate with multidisciplinary teams.
- Proficient in assessing and adopting innovative tools while remaining ahead of content and marketing developments.
Perks:
We are proud to foster an exemplary work environment. Joining our team means you will enjoy:
- Salary range: $100k - $130k base + ~$10k+ / year performance-based commission
- Comprehensive health benefits (medical, dental, and vision)
- 401(k) plan with company matching
- Fully remote work opportunity (a practice established prior to COVID that will continue indefinitely!)
- Paid time off that increases with tenure
- Annual company gatherings
- Choice of computer hardware (up to $1500)
- $500 support for your home office setup
- Collaborative environment with a talented team of creatives, business professionals, and engineers!