Growth Marketing Contractor at Candu
Contract Details: 3-month pilot project, $3,000–5,000/month, approximately 18–30 hours per week (annualized equivalent reflected in the monthly range)
Location: Fully remote, with a preference for 3–5 hours of daily overlap with UK business hours
Required Platform: HubSpot expertise is essential (this role does not involve Salesforce)
Primary Objective: Systematize our transition from no-code to AI-driven creation into a reliable inbound engine through bottom-of-funnel (BOFU) content, actionable SEO, and founder-led LinkedIn engagement.
Location: Fully remote, with a preference for 3–5 hours of daily overlap with UK business hours
Required Platform: HubSpot expertise is essential (this role does not involve Salesforce)
Primary Objective: Systematize our transition from no-code to AI-driven creation into a reliable inbound engine through bottom-of-funnel (BOFU) content, actionable SEO, and founder-led LinkedIn engagement.
Key Responsibilities
- Produce one BOFU and one to two middle-of-funnel (MOFU) articles monthly, and update two existing posts for tangible SEO improvements.
- Develop a focused keyword map and construct one pillar page with supporting cluster content for compounding organic growth.
- Manage the founder's LinkedIn presence: 3 weekly posts, repurposing long-form content into 3–5 posts and 1 carousel or clip, plus daily targeted commenting (15–20 minutes).
- Articulate our AI-driven product narrative into clear BOFU assets (e.g., before/after comparisons, GIFs/clips, feature highlights like approve/undo).
Success Metrics
- Delivering clean, concise drafts with a distinct point of view tailored for product and growth professionals.
- Executing BOFU-first SEO strategies (compelling titles, optimized H1/H2s, strategic internal linking, FAQ/schema implementation where beneficial).
- Crafting LinkedIn content that drives genuine dialogue and engagement, not just reach.
- Demonstrating autonomy in owning content briefs, writing, and distribution with minimal founder oversight.
Essential Qualifications
- 4–8 years of content marketing or product marketing management experience in B2B SaaS.
- A portfolio featuring at least one substantial long-form piece and examples of LinkedIn posts you have authored.
- Proficiency in HubSpot. Demonstrable experience driving qualified conversations and pipeline, not just website traffic.
Bonus Skills
- Ability to outline simple carousels or provide clear briefs to a designer.
- Experience transforming written content into short product clips or GIFs.
Our Evaluation Process (Streamlined)
- Portfolio Review: Submit one long-form content link and one LinkedIn post you wrote, each accompanied by a brief (3-sentence) explanation of its impact.
- Paid 3-Hour Trial Project (brief provided): Deliverables include a carousel outline, a BOFU blog brief (with H1/H2s, target keyword, 3–5 internal links, FAQ ideas), and a 7-day distribution plan.
- Final 20-Minute Conversation with the founder to assess mutual fit.
To Apply (use the provided link/email):
- Share your portfolio, including the specific long-form and LinkedIn post links.
- Suggest 3 BOFU keywords you would prioritize for our business and your rationale for each.
- State your preferred weekly hours (20, 25, or 30) and your desired monthly retainer within the specified range.