TRAC Media Services

Our mission is to aid public television professionals to best serve their local markets. Over the past 35 years our research, consulting, and information sharing products have given stations the ability to achieve their goals. Today, we offer custom solutions for every client through the use of high quality, standardized and validated research, and processes, to improve local audience engagement.

TRAC Media Services is the nation's leading public television research firm. Founded in 1979, TRAC has set the standard for insightful consulting for American public television. We conduct surveys, track audience ratings and metrics, analyze pledge audiences, monitor scheduling trends and help schedule stations. TRAC specializes in supporting stations' program schedules, on-air fundraising efforts, underwriting goals, and Passport strategies among other projects.

We monitor viewing trends for all major public television series, including Masterpiece Theatre, NOVA, The PBS Newshour, American Experience, Great Performances, Antiques Roadshow, Frontline, Secrets of the Dead, This Old House, British comedies, Washington Week and NOW.