Recast

At Recast, we're building the next generation of media measurement technology. We're scientists and engineers applying cutting-edge techniques to the hardest problems in a multi-hundred-billion dollar market. Every year, billions of dollars are wasted on ineffective and unmeasurable marketing campaigns — Recast helps marketers measure the unmeasurable and save millions of dollars of marketing budget.

Michael is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.

Tom holds a master’s degree from the London School of Economics and an MBA from Wharton. Prior to co-founding Recast he built a quantitative market research firm consulting for clients such as Amazon, McKinsey and Nike.

Mike was a co-founder at Ladder, a 50-person growth marketing agency, leading the ad operations, data science, and product teams. He is currently building simulator-based attribution courses at Vexpower, and consults for Recast 1 day a week.