B2B Growth Marketing Specialist, ABM at Canva
Shape the Future of Design with Us
Redefining how the world creates and collaborates—one design at a time.
Hello, bonjour, hola, नमस्ते, こんにちは!
We appreciate you taking the time to explore this opportunity. Let’s cut to the chase—here’s what you need to know.
Your Workplace, Your Way
Headquartered in Sydney with hubs in Melbourne, Brisbane, Perth, and Adelaide, we believe in flexibility. At Canva, you choose where and how you work best—because great ideas can come from anywhere.
Your Role: Growth Marketer, ABM
Change is in our DNA. As Canva grows, so do the opportunities. Here’s a snapshot of what you’ll tackle:
- Lead a global Account-Based Marketing (ABM) strategy, crafting high-impact campaigns across digital channels.
- Turn sales and data insights into targeted strategies, collaborating with marketing and creative teams to refine messaging.
- Build scalable ABM frameworks, optimizing for engagement and performance.
- Test, iterate, and innovate to drive continuous improvement in account engagement.
- Align with field marketing, sales, and BDR teams to synchronize account targeting and campaign execution.
- Oversee digital campaign workflows, ensuring seamless delivery with internal and agency partners.
- Integrate digital and offline efforts for a unified customer experience.
- Optimize the ABM tech stack, ensuring smooth operations and data accuracy.
- Develop dashboards with data teams to track account KPIs and campaign health.
- Analyze performance metrics to guide targeting, personalization, and budget decisions.
- Present strategic insights and results to senior leadership.
Ideal Candidate Profile
- Proven experience in B2B demand generation or growth marketing, with expertise in scaling enterprise ABM programs.
- Strategic thinker with hands-on execution skills—equally comfortable planning and doing.
- Deep understanding of B2B buyer behavior and experience managing large budgets.
- Mastery of personalization, segmentation, and targeting within ABM.
- Familiarity with ABM tools like 6Sense, Demandbase, or Rollworks.
- Skilled at cross-functional collaboration with sales, marketing, and data teams.
- Thrives in fast-paced settings, embraces experimentation, and learns quickly.
- Exceptional communicator and project manager.
Meet the Team
Canva’s B2B Growth Marketing team is on a mission to make Canva indispensable in workplaces worldwide. We drive awareness, adoption, and expansion by crafting high-impact campaigns fueled by data. As the ABM lead, you’ll partner with sales, creative, and data teams to deliver seamless, value-driven experiences that accelerate pipeline growth.
Why Join Canva?
Big goals, hard work—and plenty of magic moments along the way. Here’s how we support you:
- Equity packages—because success should be shared.
- Inclusive parental leave for all caregivers.
- Annual wellness stipend for your health, workspace, and connections.
- Flexible leave policies to recharge and give back.
Explore more at lifeatcanva.com.
Additional Details
We hire based on skills, experience, and cultural fit. Let us know your pronouns and any interview accommodations you may need.
If your background doesn’t perfectly match every requirement—apply anyway! We value diverse perspectives.
Interviews are conducted virtually.